P&G leverages shifts in habits

Self-shave is a consumer habit that has stuck since the pandemic started, as also the shift from powder detergents to liquids. According to industry data, there has been a 30% increase in consumers opting to shave at home in the last one year. Additionally, 25% more consumers are now using liquid detergents compared to last year. Highlighting these changes in consumer behaviour, Procter & Gamble India CEO & MD Madhusudan Gopalan said there’s a noticeable shift towards self-shave...
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