Amazon backs MyGlamm in first consumer brand bet in India

MyGlamm, an omnichannel direct-to-consumer beauty brand, has raised Rs 175 crore in Series C funding, led by Ascent Capital, Amazon and Wipro Consumer, valuing the company at more than $100 million. The funding is one of the first investments by Amazon in a beauty brand and puts MyGlamm in the league of beauty and personal care startups such as Sugar Cosmetics, Purplle, Plum and Juicy Cosmetics that have raised money from investors in the recent past...
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