• Erica Sweeney
• 28 Mar, 2019

Linear TV and premium digital video continued to converge in 2018, as viewership trends were similar and the industry worked to unify advertising across both sectors, according to FreeWheel a Comcast division in its fourth quarter Video Marketplace Report (VMR). Forty percent of all ad views were delivered via connected TV in 2018 up 53% as viewers use the device to watch programs at home, while ad views for live content grew 86%...
Read more...