IKEA to test furniture rental in 30 countries
The world’s biggest furniture group, known for its low-cost disposable items, first said it was looking into leasing its desks, beds and sofas in February. It fleshed out its plans on Wednesday at an event held at its first ‘sustainable’ store in Kaarst, western Germany, opened in 2017.The rental pilot was driven by a recognition that many consumers change homes more frequently but can’t afford new furniture every time they move, Jesper Brodin, chief executive of Ingka Group...
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