FMCG firms have recovered successfully due to restructured supply chains and adigital first strategy: ETILC Members

In the last 6-8 months, much has changed for firms in the FMCG industry. After the initial shock due to the lockdown in March 2020, sales have gone up in Q2 and Q3. According to Bizom, a sales automation firm, the third quarter saw growth of 17% in total sales by value. Supply chain and manufacturing constraints took a toll on the sector for the initial two months of the lockdown after which players have coped well through digitization, e-commerce sales and other methods...
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