Online, offline to drive retail growth

The next phase of retail evolution in India will be led by the convergence of online and traditional channels, a digitally-enabled ecosystem, and rising adoption of digital platforms by consumers, according to a report released on Monday by information technology (IT) industry body Nasscom and retail consultancy Technopak Advisors. Online and offline collaboration (O+O) will be a significant growth driver, given that the pandemic has brought the entire retail sector closer...
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