Lessons learned from a trip to Neiman Marcus' Dallas flagship
Many brick-and-mortar stores are losing money, but it's not because of online giants luring shoppers away with big discounts and VR. Instead, too many retailers don't realize that bringing shoppers into stores and converting browsers into buyers is all about being more human in an increasingly inhuman world.My recent visit to the Neiman Marcus flagship store in Dallas illustrated exactly this...
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