Gen Z favors Vans, Lululemon and Amazon
Vans is catching up to No. 1 Nike among teens with a 20% brand preference score and Lululemon garnered its best showing No. 2 among athletic brands and No. 8 in apparel generally in investment bank Piper Jaffray's latest Taking Stock With Teens survey, which was emailed to Retail Dive. Adidas lost share sequentially in most key categories, but held onto its No. 3 spot in both apparel and footwear, according to the semi-annual survey of 8,000 teens with an average age of 16 years...
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