Walmart partners with TikTok for new livestream shopping
San Francisco, After running a successful pilot, retail giant Walmart is now set to host another livestream shopping event on TikTok on Thursday. Walmart brought a shoppable livestream experience to US TikTok users for the very first time in December 2020. "The TikTok community enjoyed shopping while engaging with their favourite creators. During the event, we netted 7X more views than anticipated and grew our TikTok followers by 25 per cent," William White, Chief Marketing Officer,...
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