Tata Group to scale its apparel brand Taneira this year

Titan Company will scale its youngest brand Taneira this year as the plans for the ethnic apparel label were washed out by the pandemic, said its managing director CK Venkataraman. The Tata-owned brand will open stores in catchments of new cities and ramp up its product portfolio to increase customer base. “This fiscal was not a year for generating anything for Taneira as people remained indoors amid the pandemic. There was no point in setting up a store...
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