H&M ends print catalog after 39 years
H&M announced on Thursday that it will be discontinuing its catalog business, according to a company press release. Final catalogs were published the week of April 29. The catalog originated with the 1980 purchase of mail order business Rowells and is currently published in six of 72 markets.The company stated that the change is due to environmental efforts and that "shopping from a catalogue simply isn't relevant to today's consumers."..
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