Retail industry ups digital marketing spend by 30% to stay relevant during lockdown

There are end-of-season sales and there others like 'black Friday' sales or Independence Day sale, but the new sale in the block is the ‘Lockdown Sale’. The retail industry that has been heavily impacted by the COVID-19 pandemic is holding on to the hope of seeing a boom post the lockdown as they expect shopaholics to go on a buying spree.
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