Returns grow with e-commerce, reach 10% of sales
About 10% of merchandise sold in the U.S. 2018 was returned. The figure was the same in 2017 after more than a decade of relative stasis in the high single digits, according to surveys and data from the National Retail Federation and Appriss. Returns have grown from $171.4 billion in 2007 to $369 billion in 2018, according to Appriss.The slight uptick in the percentage of sales returned could be the result of e-commerce, according to Tom Rittman, the vice president of marketing at Appriss...
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