Macy's summer campaign heads outside with Pinterest Pincodes

Macy’s launched an out-of-home experiential campaign that calls on consumers to use their phones at summer gathering places around the nation, according to information shared with Marketing Dive. Pop-up stations in places including Central Park, The Brooklyn Heights Promenade and the Santa Monica Pier feature Pinterest Pincodes that consumers can scan with their phones to be directed to a board with outfits curated for that specific location...
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