PepsiCo’s Doritos signs actor Kartik Aaryan in two-year deal

PepsiCo India has signed on actor Kartik Aaryan as the first brand ambassador for its snacking brand Doritos, as sales of snacks surge and are growing in double digits. “The endorsement will also help consumers in tier 2 – tier 3 markets familiarise with the brand and accelerate growth,” a PepsiCo spokesperson said. The company has also introduced Rs 10 price points of the tortilla-based snack brand to drive...
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