Cosmetics brand Lime Crime launches AR app

Cosmetics brand Lime Crime has launched an augmented reality app. Customers can scan the Venus XL 2 eyeshadow palette or Softwear Blush to see product shades and watch tutorials, according to a company release. The Lime Crime app is available for download for iOS and Android. Beauty retailer Riley Rose, an offshoot of Forever 21, will host Lime Crime’s AR experience in its brand displays and a later introduction is planned for Ulta stores...
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