Ikea testing new app with shoppable feed, AR

Ikea on Tuesday announced it is in the "initial phases of testing" a new Ikea app with shopping capabilities, a company spokesperson told Retail Dive in an email. The spokesperson said the app will first launch in France and the Netherlands with plans to expand to other top markets by the end of the year. The new app will also include shoppable content, product reviews, easier searching and browsing, and integrated AR functionality, according to company spokespeople.
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