• Lisa Rowan
• 10 Jun, 2019

Mountain Hardwear has launched an augmented reality shopping app to assist customers choosing outdoor gear. "This technology enables a more informed gear-shopping experience in a fraction of the time," Jeff Brandon, associate director of brand deployment, said in a company release. The app is available in the U.S. on iOS, according to a webpage explaining the app. After selecting a product to display on a nearby surface in their environment, users can rotate, change colors,...
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