Guesst Opens Up Avenue for DTC Brands to Have a Physical Retail Presence
In the current retail climate, entering the market and successfully selling a product is a complicated affair that is plagued by a host of barriers to entry. Even for established brands, the challenges can be daunting, especially for direct-to-consumer brands looking to open a physical store. For DTCs who are eyeing the brick-and-mortar world, Guesst is a new platform that can facilitate the process. The solution allows a fashion brand or “guest” to “connect on the Guesst platform...
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