1 in 5 consumers have shopped by voice

Only about one out of five consumers have shopped using a voice assistant like Amazon Alexa or Apple's Siri, suggesting that voice commerce is still in its early stages of adoption, per a study that digital commerce firm Sumo Heavy shared with sister publication Mobile Marketer. Less than half (46%) of U.S. consumers said they never use voice assistants, while another third said they rely on them regularly...
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