• Varsha Bansal
• 29 May, 2019

Almost a year after foraying into e-commerce, digital community for women, POPxo, has ventured into the offline retail space. POPxo has opened its first standalone store in Delhi and plans to add four more in the coming quarter, the company said in a statement. The store will house the private label merchandise that has been available online through the POPxo Shop. This comes at a time when content platforms are looking at different avenues of monetisation, with ecommerce being a major one...
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