Louis Vuitton, Bulgari lead luxury push on China's WeChat
Louis Vuitton and Bulgari are the top-ranked brands among luxury marketers that have expanded on WeChat, the Chinese messaging app that has more than 1 billion users and supports a range of mobile marketing activities. Cartier, Coach, Tiffany, Burberry and diamond seller Chow Tai Fook also ranked highly for embracing WeChat, according to researcher Gartner L2. Louis Vuitton ran promotions modeled after streetwear "drops" of limited-edition products to drive sales at its virtual...
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