Myntra partners skin care brand Bath & Body Works to strengthen its beauty portfolio
Fashion etailer Myntra has partnered American personal care brand Bath & Body Works to strengthen its beauty portfolio driven by the increasing demand for branded skin care across geographies. “Beauty and personal care witnessed strong demand during the course of the pandemic, as shoppers preferred the convenience of shopping them online. We doubled our customer base for the category in the last two quarters of last year and added about 100 new brands to our portfolio in the last six months,”..
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