Alibaba launches English-language site to lure brands

With the launch of a new English-language portal, Alibaba aims to bring more global businesses into the Chinese market. Alibaba's Tmall Global (TMG), which already has 20,000 international brands in over 4,000 categories from 77 countries and regions, is also introducing versions of the portal in other languages such as Spanish, Japanese and Korean, according to a company announcement emailed to Retail Dive.
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