• Steve Dennis
• 27 Jun, 2019

It wasn't so long ago that Amazon's "Prime" two-day delivery benefit was a real game changer. Once a consumer paid the annual fee, the incremental cost of getting what (at the time) seemed like pretty fast delivery became zero. This is a "wow" for the customer, but it also creates adverse selection that's not necessarily so good for Amazon's marginal economics as evidenced by Amazon's growing fulfillment costs as a percentage of sales. But there is no denying that Prime is a major contributor to
Read more...