Big retailers get on board with interactive catalogues

Large retailers are beginning to look to social media to modernise their traditionally print-focused catalogues, in response to shifting consumer behaviours. Discount department store Big W has partnered with Snapchat to modernise its latest toy catalogue – adding an AR component to an otherwise old-school method of advertising. Similarly, Ikea recently revealed a shoppable version of its catalogue via Pinterest – allowing aspirational customers to bring together the look they want,..
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