The blurring line between online and physical retail
The 2019 Riverbed Retail Digital Trends Survey of 1,000 Australian consumers reveals that brick-and-mortar retailers are more apt to grow and maintain a loyal customer base if they invest in the digital experience they offer shoppers both online and in-store. The survey explores insights and perspectives of consumers regarding the digital retail experience and what they desire from retailers to stay engaged, satisfied and loyal.
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