Gartner: Augmented retail shopping a reality by next year

Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualising retailers’ offers and enabling customers to visualise products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner. “Retailers are under increasing pressure to explain the purpose of physical stores,...
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