Online retailers lose millions as 1/3 of customers forget password at checkout
E-commerce sites are seeing a surge in traffic as millions of consumers across the world replace their usual, in-person retail habits with online shopping. But these sites are losing millions of dollars in potential revenue for one very human reason. People forget their passwords.
Recently released research has found about one in three of online purchases are abandoned at checkout because people cannot remember their password to access their account and confirm their purchase.
Read more...