Why retailers need to accelerate ecommerce and real time data capabilities to remain relevant in the ‘new normal’
The ‘need for speed’ in data analytic capabilities and the Internet of Things (IoT) has never been more mission-critical for retailers as they accelerate strategies to drive top-line revenue, gain deeper consumer insights and improve operational efficiencies. New research from McKinsey showed a major increase in online spending by Australian consumers during the recent COVID-19 lockdown.
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