Retailers need to embrace marketing technology for the weirdest Black Friday ever

The COVID-19 pandemic has put retail to the test in 2020. Many stores closed their doors, or they had to change the way they interacted with customers. Shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important holiday shopping season moves closer, it is even more critical that retailers invest in proven marketing technology to stand out from the crowd...
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