Retailers must change mindset in wake of COVID-19

While the retail winners of 2020 have enjoyed a phenomenal rise in online sales, they should not get too smug about it, according to Russell Loarridge, director at ReachFive. Loarridge says consumers moved online because they had no choice. "And while sales are up and COVID-19 will continue to play havoc with confidence in visiting the high street, consumers are not flocking online because it is an enjoyable experience. It isn’t," he says.
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