Marketplaces up more than 80%, retailers called to consider new strategy

Marketplaces grew by more than 80% year-over-year in the fourth quarter of 2020 - more than double the rate of overall eCommerce growth. This is according to the 2021 Enterprise Marketplace Index by Miraki, featuring first of its kind research. The Index analyses the benchmark metrics that retailers are reporting as they roll out and expand online marketplaces. It quantifies the impact of the strategic, operational, and merchandising initiatives that marketplace operators are using to...
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