Etsy pushes merchants to adopt free shipping

Online marketplace Etsy announced on Tuesday it is providing sellers with tools and support to encourage them to offer free shipping on all orders of $35 or more, according to a company press release. In an effort to further incentivize sellers, beginning on July 30, Etsy will give priority placement in U.S. search results to merchants who adopt free shipping, per the release. The company said beginning in September it will actively market free shipping to buyers.
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