Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays

The owner of the Toys R Us brand has joined up with retail concept b8ta to open new stores in the U.S. under the toy retailer's banner, according to brand executives and information emailed to Retail Dive. On Thursday, Tru Kids Brands, which owns the intellectual property of the toy retailer that liquidated last year, and b8ta announced a 50-50 joint venture and plans to open two stores this holiday season.
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