Google Shopping’s new look makes shopping more personalized

Google is rolling out a redesigned look to its Shopping homepage on desktop and mobile in its latest push to challenge Amazon.com Inc.’s ecommerce dominance. Amazon is No. 1 in the Internet Retailer 2019 Top 1000. Shopping.Google.com’s revamped look features a personalized homepage that greets a user by name with the message “Let’s go shopping” and tailors results based on the user’s preferences.
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