Is a b8ta, Tru Kids partnership enough to win back customers?

Tru Kids, which owns the intellectual property of the old Toys R Us, announced earlier this month it is teaming up with retail concept b8ta to open new stores in time for the holiday season. The stores will be about 6,500 square feet — a fraction of the size of the old Toys R Us locations, which were about 40,000 square feet — and be located at The Galleria in Houston and the Westfield Garden State Plaza mall in Paramus, New Jersey.
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