Amazon Prime members more likely to make in-store purchases

Eighty-eight percent of shoppers cited making in-store purchases in the past month, compared to 59% online and 38% on retailers' mobile apps, according to a recent DMI survey. But the research also found that 42% of respondents prefer to browse on mobile devices, compared to 30% in-store and 28% on desktop computers.Fifty-five percent of respondents said they are Amazon Prime members.
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