Why Faster Checkout Could Be The Key To Boosting Retail App Adoption

In June, Costco launched a revamped digital membership app that allows members to use its mobile device rather than flashing a physical card upon entry and during checkout. Convenient? Yes. However, it can’t be used for in-app payments. This can’t be interpreted as an oversight, considering a new PYMNTS report about “everyday apps” found that mobile users rarely make in-app payments....
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