Consumers aren't buying goods with retail apps

According to a PYMNTS and LISNR report entitled "Which Apps Do They Want?" most shoppers use paper or plastics — 63.9% of respondents say they use credit cards, 63.4% use debit cards and 55.7% use cash — to purchase goods in store. Only 12% of shoppers use retailers’ apps to pay in store and only 11% use mobile wallets, PYMNTS found. Consumers appear to have a limit when it comes to downloading retailers' apps.
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