India likely to be Ikea’s top market for children’s range

India could become Ikea’s largest market for children’s products, including toys. While in most mature markets, the children’s range accounts for 6-8% of Ikea’s overall business, it could go up to 12% in India, said Kavitha Rao, country commercial manager at Ikea India. “Around 80% of the households live with children in India,” said Rao. “In other markets, the number is significantly lower.”
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