How digital solutions helped India’s small merchants serve customers in lockdown

India’s small merchants embraced the changing retail trends during the pandemic. For small businesses, the Covid-19 pandemic was more than just a storm in a teacup, says Karan Shah, director, Society Tea. Economic activity has since picked up, and a reading of the tea leaves, Shah reckons, portends a digital future. “Given the increased digital engagement during the pandemic, we have taken a digital-first approach, ensuring that we are present at all touch points where our consumers are,”
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