How retail can accelerate vaccinations and return to normalcy

“So, launching Wheel powder, is really sweating blood,” opined Dr. Ashok Ganguly, the Chairman of Hindustan Lever in 1989, as we worked through the tiny lanes of Dharavi. We had spent the entire day, working 35 shops in this crowded slum of Mumbai, to study how a new low-cost powder was faring. He had reviewed how the sales team was selling the powder. Our field force merchandised the powder-packs on the grocery shelves.
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