Coca-Cola joins vital sustainability movement with new ‘paper bottle’

“Coca-Cola trialling a new paper bottle comes as no surprise as there has been an increase in sustainability initiatives from brands attempting to revamp strategy and ensure longevity post COVID-19. Brand’s sustainability initiatives will be vital in the future as GlobalData’s research reveals that nearly half (48%)*1 of global shoppers view ‘plastic-free packaging’ claims to be more important to them now, than before the COVID-19 pandemic, with 13%*1 claiming that it is a top priority.
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