Benetton to ‘pop-up’ in return to U.S. retail

The United Colors of Benetton is making its first foray into the U.S. retail scene after more than a two-year absence. The Italian clothing brand, known for its strong use of color and controversial advertising campaigns, will open a pop-up at Santa Monica Place, Santa Monica, Calif., on Oct. 25. It will be Benetton’s first physical store in the U.S. since 2014, when it began closing all its 60 U.S. locations.
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