The Shopper Speaks: Everybody shops, but the deal is king

Black Friday is more than just one day since every year it starts earlier and extends past Cyber Monday. Some retailers even make it last all week as Cyber deals seem like they never end. A Digital Commerce 360/Bizrate Insights survey of 1,055 online shoppers revealed that the highest participation and buying will be seen on Cyber Monday (61%) followed by Black Friday at 56%.
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