'Shocking' discounts may make 2019 the most promotional holiday since the Great Recession

The 2019 holiday sales season may have been the "most promotional holiday since the recession," according MKM Partners Managing Director Roxanne Meyer.Discounts had several drivers: a shift in consumer preferences toward off-pricers, inventory pileups at department stores, "self-inflicted merchandise issues at select retailers" and "a shortened holiday season [that] resulted in a selling environment that was overwhelmingly competing on price from start to finish,"
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