What Makes Creating Meaningful Experiences for Your Shoppers So Hard?
Brands are looking to create meaningful connections with people, and that requires understanding intent in the moment, personalized navigation, search, and recommendations or offers. Sounds easy enough, but ask most CDOs or heads of eCommerce and it’s not.
> What's missing from current experiences
> Why is it hard to get there
> How a new approach to AI could be the solution
Read more...