• By Einat Etzioni

While today’s online stores vary in their sizes, product offerings, customer personas, and profitability, one factor that is universal for these retailers is the importance of the conversion funnel. Optimizing this funnel can involve investments in advertising, sales, customer experience, support, and other areas. Yet, despite the time, effort, and money that eCommerce companies devote to crafting the ideal funnel, their efforts are frequently undermined by third parties looking to make money at
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