Growing the Joint Profit Pool of Retailers and Manufacturers in Europe

How do one in four consumer goods companies in Europe succeed in growing the joint profit pool for all parties? Please join Bain, NielsenIQ and Advantage Group in exploring the differentiating factors that make Manufacturers create value for them and their Retailers: from understanding their retailer customer economics and strategy as well as their own, to building stronger win-win plans (including pricing, promotions, sustainability or supply chain), to embedding new ways of working...
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